Don't Be Insane Protect Your Brain!

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The Goal of the My Grey Matterz campaign is to partner with the skateboarding industry to encourage and promote helmet use.  By working with celebrities in the industry as role models for helmet use, providing education, outreach and advocacy we hope to change the tide of the catastrophic potential for injury from not skating safely.

This campaign seeks to:

  • Educate
  • Advocate
  • and Empower participants in the sport of skateboarding to protect their most valuable asset…their brain!
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