Don't Be Insane Protect Your Brain!

Think About It...While You Can


The My Grey Matterz campaign was born from the personal experience of one family who’s 13-year-old son, Alex, was placed in a medically induced coma due to a severe traumatic brain injury (TBI) he sustained while skating with his friends in front of their home.  Click here for the full story.


About Us

The Goal of the My Grey Matterz campaign is to partner with the skateboarding industry to encourage and promote helmet use.  By working with celebrities in the industry as role models for helmet use, providing education, outreach and advocacy...


The Mission

At My Grey Matterz, we are looking to create a “New Norm” just as what has occurred in the snowboarding industry, whereas boarders wear their helmets as part of their “kit” without question.


Be Informed

A traumatic brain injury (TBI) is defined as a blow or jolt to the head or a penetrating head injury that disrupts the function of the brain. Not all blows or jolts to the head result in a TBI. 


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